The MFS Workbook
14 Steps to Sustained Growth in just 66 pages
If you don't want a 300 page textbook or a set of 25 DVDs, you'll appreciate the straightforward way Marketing for Smarties gets you into marketing like a pro. For example, because you're smart you'll find that you'll easily pick up strategic planning, marketing communications, relationship building and many other skills.
Accessible and affordable, very down to earth, Marketing for Smarties guides you in building a marketing and sales business process — yes! A process! A process that keeps working while you're busy with the fun things, like signing up new customers and depositing their checks in the bank.
Table of Contents
| Introduction | |
| Step 1. | Take an Inventory of Your Marketing & Sales Knowledge and Experience |
| Step 2. | Think About Resources, Prepare A Simple Plan |
| Step 3. | Positioning: The Ground Your Company Stands On |
| Step 4. | The Right Message: Your Copy Platform |
| Step 5. | Test Market Your Pitch With A Small Samplet Before Roll-Out |
| Step 6. | The Brochure And Internet Marketing |
| Step 7. | The Right List |
| Step 8. | Communications Matrix |
| Step 9. | Lead Tracking |
| Step 10. | Move Them Up the Ladder -- Build Your Sales Pipeline |
| Step 11. | Customer Relationship Building through Database Marketing |
| Step 12. | Simple Project Management Tools |
| Step 13. | Build Your Business from the Inside Out -- and ENJOY! |
| Step 14. | We Plan... Then There's Life... Then Another Plan |
"...As a small business owner I found ‘Marketing for Smarties’ invaluable and to the point."