The Marketing for Smarties Challenge

Peer Exchange

Peer exchange, especially in programs led by a Marketing for Smarties Coach, is invaluable for three reasons:

1. Brainstorming

Some of the most exciting moments in the program are the discussions among the owners about features and benefits, positioning, copy platforms, marketing plans, or other topics. The owners help each other understand these new concepts, apply them to their individual enterprises, and give each other insight and great ideas.

2. Marketing Thinking and Doing

Showing your work to other owners and studying theirs leads you to get and give feedback, ideas, information and advice. You stretch your marketing muscles. You become a better marketing thinker and doer whether you work on your own, with full or part-time staff, or employ outside marketing professionals.

3. The Human Dimension

Most of us who own small businesses are bright and talented. We’re also human. Whatever our strengths, we also have weaknesses, and it’s often the weaknesses we don’t see or deny that constrains the venture’s growth. The Challenge brings these issues to the fore. Frequently, it’s other owners and not the coach who pick up on our limitations. Very often, we heed the words of our peers more readily than those we hear from a coach. Of course, there’s the flip side, approbation and there’s usually plenty of it. You’ll really like that part.


"Marketing for Smarties is a step-by-step process that works even for marketing novices like me....It is clear to me now — if you want to see your business grow — Marketing for Smarties is the way to do it..."

Glenn Freidline
Chaco Granite











©2009 Marketing for Smarties All Rights Reserved.  •  Powered by J3media, inc.  •  Designed by Free CSS Templates.